NEW YORK FASHION WEEK 2025

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He’s never cared much for politeness or propriety, choosing instead to risk it all for the sake of creating fashion that says something about freedom and choice. Most famously, he was fired from Perry Ellis for completely steering American sportswear in an unthinkable new direction at the time, designing for someone with less glam and more grit who was, as Jacobs said then, “a sophisticated woman who is secure in herself and free to do as she pleases.” Back then, it was revolutionary. So was the way he altered our perspectives about what luxury could look like while at Louis Vuitton. Clothes have never just been clothes for Jacobs. To him, clothes are mechanisms of change.

Today, the designer shows his collections when he wants. He clacks his nail art to the beat of his own drum on social media, and he has built a fashion empire on the idea that rebelliousness, through a deeply unserious lens, is the only dress code one needs in life.

Tonight in New York, not on the official start date of New York Fashion Week but days before, Jacobs laid down another gauntlet, challenging people to find courage in the face of complete and utter darkness.

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