Sha Ali
From Canvas to Couture
The Creative Evolution of Designer

 

 

Could you tell us about your journey into the world of fashion design? What inspired you to pursue this career?

The journey was quite simple, yet unconventional. After finishing my fine arts degree, I was expected to express myself through canvas and paints. But over time, I felt my true calling was to create enchanting and functional art. That aspiration led me to fashion, an expression through timeless cuts and ornamentation.

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How would you describe the essence of your brand and your design philosophy?
For me, every piece of clothing is a potential artwork a canvas to fill tastefully. My journey into fashion is an extension of my artistic pursuits, and my designs reflect that mindset. India has a rich cultural heritage.

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How do traditional Indian textiles and craftsmanship influence your collections?
Growing up in 90s India, I was immersed in the country’s heritage while being exposed to global influences. These two,worlds didn’t clash they collaborated. That fusion is central to my work.

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Many of your designs feature a fusion of traditional and modern elements. How do you achieve this balance?
Balance comes naturally to me. I’m always happy and humbled to know that it resonates in my designs as well.

 

Could you walk us through your latest collection? What were the key inspirations and
themes behind it?
This collection draws inspiration from Kashmir, a region known for its water lilies, saffron hues, and intricate patterns. Translating that into blazers with delicate embroidery and Persian cultural influences was a life-changing experience. The shoot at Dal Lake in Srinagar captured the essence of the collection beautifully.

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How do you see the future of Indian fashion evolving in the next decade? What trends do you foresee gaining traction?
Indian fashion is going global, thanks to Non-Resident Indians embracing entrepreneurship. I foresee traditional Indian elements blending into Western clothing, from fabrics to motifs. The future lies in balancing tradition and technology for comfort and style.

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The fashion industry is known for being fast-paced and demanding. How do you stay creative and motivated with each collection?
Staying true to my calling keeps me motivated. It’s all about constantly refining your signature style.

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What advice would you give to aspiring fashion designers, especially those looking to make a mark internationally?
Find your core and stay true to it.

 

What upcoming projects or collaborations are you excited about? Can you give us a sneak peek?
I’m currently focused on my Kashmir-inspired collection, but my next venture will celebrate the art and culture of Italy. This collection, a collaboration with Paola Pecorari, will showcase Italian street fashion with a high-end sensibility. I’m excited to share this with the world next year.

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You’ve dressed some notable international celebrities. How does it feel to see your designs on a global platform, and how do you approach creating for clients with diverse styles?
Fashion is about merging heritage, modernity, and wearability. My clients inspire me, and I let that guide my designs. The rest follows naturally.

 

Lastly, how do you want your designs to make people feel when they wear them? What lasting impression do you hope to leave in the world of fashion?
I hope my designs help people connect with their inner beauty. My aim is to accentuate the beauty we all possess and enable people to express their true essence through fashion.

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